A-Z EAST
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A-Z EAST
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A-Z EAST
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A-Z EAST
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A-Z EAST
The AZ Enterprise first took root in 1991 in a tiny 200 square foot storefront on South 8th Street in Brooklyn New York. In January of 1994 the project migrated to a small three story row house with a ground level storefront at 150 Wythe Avenue. Wares and prototypes rotated in and out of the space as Zittel’s experiments evolved, the storefront serving as both a showroom and a test site. In 1996 and 1997 the A- Z Personal Presentation Room opened to the public for Thursday Evening Personal Presentations at A-Z East. These cocktail parties facilitated socialization amongst Zittel’s Brooklyn community of artists and neighbors, alleviating the absence of intimacy and familiarity in metropolitan life.
Earlier in the twentieth century, the Wythe Avenue space had served as a storefront business with a home upstairs that sheltered three generations. An awareness of this history led Zittel to conceive of the space as an arena of both professional and personal interactions, where the sleeping arrangements and furniture (A-Z Bofa, Ottoman Furniture, Pit Bed, and Platform Bed, among others she designed) would inspire socialization as well as private retreat.
The sense of community fostered among the participants in the A-Z lifestyle experiments and gatherings spurred the creation of the A-Z Personal Profiles Newsletter (1996-1997). Zittel invited those who used her furniture to provide testimonials in this newsletter and also profiled new retypes in development. The expanded following of A-Z East, fueled solutions to the new problems created by this ongoing social activity.
Earlier in the twentieth century, the Wythe Avenue space had served as a storefront business with a home upstairs that sheltered three generations. An awareness of this history led Zittel to conceive of the space as an arena of both professional and personal interactions, where the sleeping arrangements and furniture (A-Z Bofa, Ottoman Furniture, Pit Bed, and Platform Bed, among others she designed) would inspire socialization as well as private retreat.
The sense of community fostered among the participants in the A-Z lifestyle experiments and gatherings spurred the creation of the A-Z Personal Profiles Newsletter (1996-1997). Zittel invited those who used her furniture to provide testimonials in this newsletter and also profiled new retypes in development. The expanded following of A-Z East, fueled solutions to the new problems created by this ongoing social activity.
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